5 Tips for How to Get Divorced Home Real Estate Leads

More than 60% of divorcees list their homes for sale - and one million couples divorce every year.

Divorced home real estate is a ripe market for a multitude of reasons, but finding real estate leads without violating your own ethics can be tricky.

Keep reading to learn how you can find divorced home leads without overstepping your boundaries.

Why You Should Invest in Divorced Home Real Estate

As a real estate agent or investor, you're always trailing the next hot real estate lead. Investing in divorced home real estate is a great way of diversifying your portfolio with a mix of different properties.

The bottom line?

While you'll need to balance compassion with business, divorced homes are almost always looking to sell fast - and many are empty and ready to sell, to begin with...

Divorces Mean a Motivation To Sell

When couples go through a divorce, they're often required to sell their home as part of an equitable settlement process. Divorces are more expensive than people think and can reach five-figure sums. Selling a home quickly is an attractive option for divorcing couples who need to generate cash fast.

Many couples then split the proceeds down the middle before moving on - and it can create a unique opportunity for investors to purchase properties at a discount. That means there's a high potential for fast returns on these types of investments. 

The market for these sorts of properties tends to be less competitive, meaning prospecting investors have an easier time negotiating favorable terms. Plus, homes that belong to once-married couples are more likely to be in good condition, making them marketable to families looking to rent, if you're more interested in rental opportunities.

And don't forget that you're providing divorced couples with a valuable service. They're going through a difficult time in their lives, and taking their property off their hands may help to ease the stress and uncertainty that often goes hand-in-hand with divorce proceedings.

5 Ways To Find Real Estate Leads for Divorced Homes

There are many ways to hunt for divorced home real estate leads. In this post, we're focusing on the ones that do not violate people's privacy and are the most likely to succeed.

Build Relationships With Divorce Attorneys

Building solid, working relationships with divorce attorneys puts you at the center of the action. They're often the first point of contact for divorcing couples, being consulted from the moment a couple is contemplating splitting up for good.

To start growing your network, research the local divorce attorneys in your area. Reach out and offer to take them out for lunch for an informal business chat. You'll get more mileage out of your networking strategy by taking a legitimate interest in their business and reaching out in person or via the phone than by cold emailing - many cold emails simply land in spam folders, never to be seen.

Partner With Real Estate Agents

Other real estate agents working in the divorce niche already have established networks, marketing strategies, and leads for real estate that might interest you.

So, instead of competing with them, get in touch and lay the foundations for a working business relationship. Let them know you're interested in investing in homes that are part of a divorce settlement, and be upfront about your reasons for doing so.

Be sure to highlight your past experience in real estate markets. Consider bringing a list of references and referrals with you to put your money where your mouth is, and don't be afraid to talk commissions. Some realtors might offer to broker the sale on your behalf, resulting in a mutually beneficial relationship that you can grow over time.

Advertise Through Social Media

When used correctly, social media can be a fantastic tool for lead generation.

Test the waters with platforms like Instagram, Facebook, and LinkedIn. Try to connect with divorce attorneys and real estate agents to find potential homeowners who might be going through a divorce. Facebook groups catering to divorce niches can be helpful in this area.

Whatever your strategy, remember to post regularly and reply to your followers to provide value to them. Maintain a professional tone, and don't forget that some people you interact with may be emotionally charged.

Building a strong online presence takes time. Put the work in, and it'll enable you to position yourself as a trusted resource - and referrer - for divorcing couples looking to sell quickly.

Use Direct Mail Campaigns

Direct mail, or "snail mail," isn't dead just yet.

In fact, it's a great way of grabbing attention. Email inboxes and social media feeds are saturated. They're full of marketing campaigns and ads that flood every square inch with offers and promotions.

But brick-and-mortar mailboxes aren't anymore.

Consider creating a targeted list of individuals for direct mail campaigns. Doing so will save you money, because it's far more expensive to send letters than emails.

Ensure your direct mail campaign is professional and to the point.

You should aim to explain your intent in simple language. Let divorcing couples know how you can help them sell, how you can do so quickly, and how they can contact you for more information.

Offer up a few helpful tidbits of general home-selling advice as a freebie to demonstrate your expertise. If possible, personalize your messages to increase your response rate.

Get Certified as a Real Estate Divorce Specialist

If you hunt around, you'll find there are many certifications available in the U.S. for divorce specialists. Certification isn't cheap. But it lends you the sort of credibility that your competitors can't lay claim to.

Plus, you'll be presented with the opportunity to network with like-minded investors in your niche. A sprawling network is half the picture when it comes to finding real estate leads. 

Find Hot Leads

Now that you know how to find divorced home real estate leads, it's time to start looking for your next big investment. Remember to be compassionate yet persistent, and you'll be making a profit in no time.

At The Share Group, we provide qualified, curated lead lists for investors looking to find properties fast. Browse our leads shop, schedule a meeting, or call us at (402) 235-4556.