Ready to Double your Production in 2025?

At The Share Group, we're dedicated to equipping real estate professionals with tools and insights to maximize their success. Recently, we had the pleasure of hosting Coach Bill Pipes, a leading real estate strategist, for a transformative session aimed at helping agents finish the year strong and double their production in 2025. Here's a breakdown of key strategies and actionable insights from the session to help you elevate your real estate game.

The Foundation: Discipline and Planning

One of the core messages from Coach Pipes is that motivation is fleeting, but discipline is dependable. Success in real estate, as in any field, hinges on consistent routines and disciplined systems. According to Coach Pipes, agents need to focus on three pillars: time, mindset, and energy. These factors dictate not only how effectively you work but also how much you can grow your business.

1440 Paradigm: Managing Time by Managing Choices

Every day consists of 1,440 minutes—a resource shared by everyone, from top-performing agents to newcomers in the industry. The difference, Pipes emphasized, lies in the choices you make with that time. He stressed that agents don’t have a time management problem but a choice management problem.

To maximize productivity:

• Identify your income goal for the next year and divide it by 2,080 (the typical number of billable hours in a year).
• Use this hourly rate as a benchmark to decide which tasks align with your goals and which can be delegated or eliminated.

For example, if your goal is $250,000, your time is worth $120/hour. Any task worth less than that value should be reassessed for delegation or removal.

The Four Routines for Success

Pipes introduced a structured approach to daily productivity, broken into four key routines:

1. AM Personal Routine (AMPR): Start your day with intention. Include light exercise, meditation, gratitude journaling, and inspirational reading. This sets the tone for a productive day and energizes you for challenges ahead.

2. AM Business Routine (AMBR): Dedicate the first part of your workday to role-playing scripts, prospecting, and handling critical business tasks. Pipes highlighted the importance of blocking off time for uninterrupted prospecting sessions, which are the lifeblood of real estate success.

3. PM Business Routine (PMBR): Before wrapping up your workday, ensure all calls and emails are returned, track your daily metrics, and plan for the following day. Close open loops to free up mental energy and start the next day prepared.

4. PM Personal Routine (PMPR): Wind down effectively by disconnecting from work, limiting screen time, and prioritizing sleep. Pipes noted that success is built on consistency, and a strong evening routine sets the stage for an optimal morning.

Tackling Market Challenges

Pipes also addressed current market dynamics, including rising interest rates and election-driven uncertainties. While these factors may cause temporary slowdowns, they present opportunities for proactive agents. Key takeaways include:

• Data-Driven Selling: Use market data to educate clients and position yourself as a trusted advisor.
• Post-Election Momentum: Historically, the months following elections see significant real estate activity. Leverage this period for lead follow-ups and conversions.

The Million-Dollar Schedule

High-performing agents adhere to disciplined schedules. Coach Pipes shared a framework for structuring your day:

• 6:00 AM – 8:30 AM: Personal and business preparation, including exercise, breakfast, and planning.
• 8:30 AM – 12:00 PM: Dedicated prospecting and lead follow-up.
• 12:00 PM – 7:30 PM: Client appointments, administrative tasks, and wrapping up the day.
• Post-7:30 PM: Personal time to recharge.

This schedule ensures you prioritize high-value activities, like prospecting and client engagement, while maintaining work-life balance.

Key Strategies to Close More Deals

In the final segment, Pipes offered practical advice for lead conversion:

1. Follow-Up Timing: Contact leads 72 hours after significant market events, such as elections or Fed announcements. Use this window to provide relevant updates and solidify your role as a trusted advisor.
2. Tailored Conversations: Understand client concerns and avoid pressuring them during uncertain times. Instead, focus on building relationships and offering actionable advice.

Closing Thoughts: Discipline Over Motivation

Coach Pipes emphasized that success is not about being motivated every day; it's about building systems and habits that drive consistent action. By implementing these strategies and routines, agents can achieve their goals and create sustainable growth.

At The Share Group, we’re here to support real estate professionals with tools, resources, and lead generation services to help you thrive. For more insights and opportunities, visit us at The Share Group.