AI & Data-Driven Tactics to Dominate Your Market in 2025

As the real estate market evolves, agents need fresh strategies to stay ahead. In a recent webinar, Shashank Shekhar, CEO of InstaMortgage, and Tim Slevin, CEO of The Share Group, shared high-impact tactics to help real estate professionals secure more listings in 2025.

From market trends to AI-powered marketing and targeted lead generation, this session offered actionable insights to maximize success in the coming year.

Market Trends: What to Expect in 2025

The housing market in 2025 presents both challenges and opportunities. Key takeaways include:
✅ Home Sales Growth: Predictions range from 4.4 to 4.9 million home sales, a 10% increase over 2024.
✅ Home Price Appreciation: Forecasts vary between 0.3% and 4%, largely dependent on mortgage rates.
✅ Mortgage Rate Impact: Rates remain above 7%, keeping affordability tight and influencing seller decisions.

Agents who understand these shifts can tailor their marketing efforts to attract the right sellers at the right time.

New Listing Opportunities: Who’s Selling in 2025?

🔹 Disappointed Airbnb Owners & Investors – Many purchased at high mortgage rates, expecting refinancing relief that never came. These frustrated owners are prime candidates for listing.

🔹 Expired Listings – Instead of calling immediately, waiting a few weeks allows you to connect with sellers once they’ve cooled off from the initial flood of agent calls.

🔹 Downsizers, Divorcees, & Absentee Owners –
✔ 30% of baby boomers own their homes free and clear, making them potential sellers.
✔ 53% of divorced individuals in 2022 owned homes, presenting new sales opportunities.
✔ Absentee owners, especially those with multiple properties, are looking to offload underperforming assets.

By targeting these specific groups, agents can build high-quality seller pipelines instead of chasing low-intent leads.

Marketing & AI Strategies for More Listings

💡 Becoming the “Digital Mayor” of Your Market

• Optimize Google Business Profile to rank in local searches.
• Leverage AI (ChatGPT, Claude, Perplexity) to create personalized content.
• Use video-based CMAs (Google Earth recordings) to make home valuations more engaging.

💰 High-ROI, Low-Cost Advertising

• Google Local Service Ads – These provide verified leads with higher conversion rates.
• YouTube Ads – Unlike Facebook, YouTube still allows precise demographic targeting.

🚀 AI-Driven Listing Presentations

• Use ChatGPT to pre-write MLS descriptions, social media posts, and unique marketing ideas.
• Impress sellers by showing pre-prepared marketing strategies during listing appointments.

Lead Generation & Cold Calling Success with The Share Group

🔍 Predictive Analytics & ISA Support

• Identifying sellers 6-12 months before they list based on financial and demographic data.
• Cold calling 300+ homeowners per day yields 1 listing appointment per day with consistent effort.

📍 Flexible Lead Purchasing (No Subscriptions!)

• Agents can buy lead credits and download them when needed—no recurring fees.
• Top Seller Lists:
  ✅ Downsizers – Owned 15+ years, high equity, looking to sell.
  ✅ Likely to Sell – 5-15 years in a home, 50%+ equity, looking to upgrade.
  ✅ Absentee Owners – Second-homeowners and VRBO investors ready to exit.

The Power of Instant Cash Offers & QR Code Marketing

📢 Want to stand out? Offer instant cash offers.

• QR Code Direct Mail & Ads: Sending homeowners a “Get 3 Instant Cash Offers” postcard generates curiosity and engagement.
• 36% of those who request cash offers list their home within 6-9 months—making this a high-converting lead-gen tool.

Final Thoughts: Take Action Now

The 2025 market will reward agents who adapt to new trends and leverage AI, predictive analytics, and digital marketing.

🔥 Want exclusive access to high-quality seller leads?
Visit The Share Group to get targeted seller leads and start booking more listing appointments today!

📧 Contact Tim Slevin: tim@theshare.group to set up a demo and see how our data-driven lead system can transform your business.