2024's Must-Have Seller Leads: The 3 Best Lead Types Every Real Estate Agent Needs to Know

1. Absentee Owner Listing Leads

Why They’re Essential for You:

Absentee Homeowner Listing Leads are increasingly becoming a goldmine for real estate agents.

These leads consist of homeowners who do not reside in the property they own, often due to rental investments or owning a second home.

The distance between the property and the owner frequently leads to management challenges, making these owners prime candidates for selling.

Key Benefits:

• Exclusive Access: Providers like The Share Group offer exclusive access to these leads, ensuring agents have a competitive edge.

• Comprehensive Information: These leads come with detailed contact information, including the owner’s name, address, 100% phone number, and email. This allows agents to make quick and meaningful connections without wasting your time.

• High Motivation: Absentee homeowners are often motivated to sell, whether due to the inconvenience of managing the property from afar or because of market conditions that make selling advantageous. This motivation translates into a higher likelihood of closing deals.

Recent Insights:

The demand for absentee homeowner leads is expected to increase as remote work trends continue to rise, leading to more owners considering selling their distant properties. Additionally, recent reports suggest that rental properties have faced challenges with vacancy rates, further motivating absentee homeowners to sell.

2. Empty-Nest Downsizing Leads

Why These Leads are Working Now:

Empty nesters are typically seniors who:

1-Have massive equity and appreciation from 10 or 20+ years of ownership

2- Have too much house for the long term (no kids either)

3- Are closer each day to a downsize & cashing in 

These homeowners are often looking to downsize from larger family homes to smaller, more manageable properties.

With significant equity built up over the years, they are in a strong position to sell.

Key Benefits:

• Untapped Market: Many real estate agents overlook downsizers, providing a unique opportunity to capture this market segment.

• High Equity: Seniors often have substantial equity in their homes, making them attractive prospects for listings. Their financial position usually allows for smoother transactions.

• Ready to Sell: Downsizers are typically motivated to sell quickly, either due to lifestyle changes or the desire for a simpler living situation.

Recent Insights:

The trend of downsizing is expected to continue growing in 2024 as Baby Boomers age and seek more manageable living arrangements.

Real estate agents focusing on this demographic can benefit from a market that is both ready and willing to sell, offering high-quality listing opportunities.

3. Likely-to-Sell Listing Leads

Why They Should Be On Your List:

Likely-to-Sell Homeowner Listing Leads identify homeowners who, for various reasons, are more inclined to sell their property than their neighbor.

These reasons could range from out-growing their home, improving their ghborhood and community or the need for relocation.

These motivated sellers provide a high probability of a quick sale, making them invaluable to agents.

Key Benefits:

• High Motivation: These homeowners are often under pressure to sell, leading to a greater sense of urgency and a higher chance of closing a deal quickly.

• Diverse Reasons: The variety of reasons for selling gives agents multiple angles to approach and assist these homeowners, whether through marketing, negotiation, or personalized service.

• Quick Turnaround: The urgency of these sellers often results in faster deal closures, which benefits both the agent and the homeowner.

Recent Insights:

Economic factors such as rising interest rates and inflation in 2024 have led to an increase in homeowners looking to sell quickly to avoid financial strain.

This makes likely-to-sell leads particularly valuable, as they represent individuals ready to move fast, often with fewer contingencies.

Conclusion

In 2024, real estate agents can significantly boost their business by focusing on Absentee Homeowner Listing Leads, Empty Nest Downsizing Listing Leads, and Likely-to-Sell Homeowner Listing Leads.

Each type provides distinct advantages that align with current market trends, offering agents a strategic edge in securing high-quality listings.

By leveraging these leads, agents can stay ahead of the competition, close more deals, and achieve greater success in the competitive real estate market.

For more information on securing these top-tier leads, contact The Share Group, the leading provider of seller leads for real estate agents and investors looking to grow their business.